Powering ResMed’s Lions Tour

T&T Media Powers ResMed’s Lions Tour Partnership through the “Friday Scrum” with Mark Levy & Sean Maloney on Nine Radio

T&T Media has teamed up with ResMed and Nine Radio to launch The Friday Scrum, a five-week radio series following the Lions Tour across Australia, fronted by 2GB’s Mark Levy and rugby legend Sean Maloney. Kicking off Friday 4th July, the segment will air live each week during Levy’s morning show.

Crafted and executed by T&T Media, the Friday Scrum is more than just a chat about rugby, it’s a conversation about performance, recovery, and the science of sleep, all wrapped up in sharp sports insight expertise from Levy and Maloney, both Resmed CPAP users. The campaign will also run across 3AW (Melbourne) and 4BC (Brisbane) in the lead-up to the Wallabies and Lions fixtures.

“This campaign is the result of an innovative idea coming to life” said Peter Stowe, Head of Trading at T&T Media “Levy is a livelong sports fanatic, lover of all footy codes and one of one of Australia’s most trusted broadcasters. While Sean is one Australia’s most recognisable voices in rugby, he brings passion, sideline smarts, and the kind of energy only a true rugby tragic can deliver. Together they’ll be a dynamic duo bring live-wire banter to Friday mornings throughout the series. Buckle up for some rugby fun”

Brad Dwyer, Group Business Manager at Nine Radio, said: “With the support of T&T Media, we’ve built a segment that brings out the best for ResMed and their Lions tour partnership.”